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The bestselling book that transformed over a million businesses is bigger and better than ever
In 2017, Dave Ramsey called Building a StoryBrand the most effective framework for cutting through digital noise. Today, that noise is louder than ever, making the power of story more crucial than ever.
The proof? Over 1 million copies sold and global brands like TREK, TOMS, and The Economist using it to drive growth. Storytelling captures attention, transforms customers’ lives, and fuels business growth.
Now, Building a StoryBrand 2.0 elevates the proven seven-part story formula with free StoryBrand AI tools to help your message cut through the chaos. Whether you’re leading a Fortune 500 company, launching a startup, or writing a speech, this framework gives you something more valuable than ever: the power to be heard.
• 10,000 more words of step-by-step marketing help
• Updated examples and fresh stories
• New tools to simplify your marketing
In the bustling streets of Jakarta, the quiet alleys of Yogyakarta, and the digital rice fields of TikTok Indonesia, a specific demographic is shaping the nation’s future. They are called ABG – an acronym for Anak Baru Gede (Newly Grown Child), roughly translating to "Teenager." While the West might see Gen Z, in Indonesia, the ABG label carries a unique cultural weight. It represents a specific rite of passage: the transition from childhood innocence (bocah) to adult responsibility (orang dewasa), usually between the ages of 12 and 18.
With cheap internet access comes great risk. Indonesia has one of the highest rates of pornography consumption among teens globally, warping their understanding of healthy relationships. Simultaneously, cyberbullying on platforms like Instagram and Twitter has led to public shaming and, in tragic cases, suicide. The anonymity of the internet clashes violently with the Indonesian cultural value of malu (shame), making victims afraid to seek help.
There is a widening gap in the Indonesian middle class. Many youth face high unemployment
If you had something specific in mind or a different context for "video ABG mesum," please provide more details, and I'll do my best to assist you with a more targeted response!
“By using the StoryBrand technique, we’ve been able to increase our extra product sales by about 12.5% just in the last few months.”
“I’ve won over $200k of contracts with the StoryBrand Framework.” video abg mesum
“Our [church] building campaign wasn’t going so great. About a year in, we restarted the campaign using the StoryBrand framework, did 3 big end of year giving days, and brought in about $2mm over projected needs to finish out the project.” Caught Between Generations: The Social Issues and Evolving
“This book landed me my first $1,600 client. It taught me how to tell my story in a way that got clients to engage with me.” It represents a specific rite of passage: the
“We had a lot of internal messaging issues to work through and the StoryBrand framework was EXACTLY what we needed! We wrote our scripts about six months ago and just launched a brand new website on Monday. The impact has been IMMEDIATE! We are so thankful!”
Choose your favorite format: Hardcover, e-book, or Audiobook.
Donald Miller is the CEO of StoryBrand and Business Made Simple. He is the author of multiple best-selling books such as How to Grow Your Small Business, Marketing Made Simple, and Building a StoryBrand.
He’s consulted with thousands of companies to help them clarify their messaging and grow their businesses, including some of the world’s top brands like TOMS Shoes, TREK Bicycles, and Tempur Sealy.
Companies all over the world now use the StoryBrand Framework to create better websites, elevator pitches and marketing collateral.
In the bustling streets of Jakarta, the quiet alleys of Yogyakarta, and the digital rice fields of TikTok Indonesia, a specific demographic is shaping the nation’s future. They are called ABG – an acronym for Anak Baru Gede (Newly Grown Child), roughly translating to "Teenager." While the West might see Gen Z, in Indonesia, the ABG label carries a unique cultural weight. It represents a specific rite of passage: the transition from childhood innocence (bocah) to adult responsibility (orang dewasa), usually between the ages of 12 and 18.
With cheap internet access comes great risk. Indonesia has one of the highest rates of pornography consumption among teens globally, warping their understanding of healthy relationships. Simultaneously, cyberbullying on platforms like Instagram and Twitter has led to public shaming and, in tragic cases, suicide. The anonymity of the internet clashes violently with the Indonesian cultural value of malu (shame), making victims afraid to seek help.
There is a widening gap in the Indonesian middle class. Many youth face high unemployment
If you had something specific in mind or a different context for "video ABG mesum," please provide more details, and I'll do my best to assist you with a more targeted response!