Title: Why You Can’t Hold Both Freedom and Equality Equally: Revisiting Rokeach’s 1973 Masterwork
This is as true of environment-human interactions as it is of any other area of human behaviour. As Rokeach (1973, p. 3) observed: Environment & Society Portal Title: Why You Can’t Hold Both Freedom and
Values, Prejudice, and Social Attitudes A notable applied aspect of Rokeach’s work is his analysis of prejudice and authoritarianism in value terms. He argues that certain value configurations correlate with closed-mindedness or dogmatism; for example, rigid adherence to hierarchical, conformity-oriented values can predispose individuals to prejudice. Rokeach’s research connects value priorities to political and social attitudes, suggesting that interventions aimed at altering specific instrumental or terminal values may reduce intolerance. He also examines how societal institutions—education, religion, media—transmit and reinforce value systems. He argues that certain value configurations correlate with
Rokeach defined a value as an "enduring belief" that a specific way of behaving or a particular end-state of existence is personally or socially preferable to its opposite. He proposed that while humans hold thousands of attitudes, they possess only a relatively small, manageable set of core values—estimated at roughly 18 terminal and 60–72 instrumental values—that are organized into a hierarchical system of relative importance. The Rokeach Value Survey (RVS) Rokeach defined a value as an "enduring belief"