The Evolution and Power of Public Relations in Bollywood In the high-stakes world of Indian cinema, a film's success often begins long before the first ticket is sold. Bollywood Public Relations (PR) has transformed from a supplementary service into a central driving force that shapes the public narrative and creative arc of every major release. As the industry grows increasingly competitive, the "perception game" has become as critical as the performance itself. The Mechanism of Bollywood PR
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