I understand you're looking for the Merchanto font, but I need to provide an important heads-up:
Official Purchase: You can find individual styles starting around $19 or the full family for approximately $39 at MyFonts or directly from TypeJuice . 2. The Free "Merchant" Typeface Alternative
Discovering Merchanto: The Ultimate Vintage Display Font If you are looking for a font that perfectly captures the "modern-retro" aesthetic, the Merchanto Font
If you are looking for a high-quality free option, you might actually be thinking of the Merchant typeface (without the "o") by Rajesh Rajput.