(or Kuthu) refers to an ancient socio-religious art form performed in Kerala temples. Performance Style
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To understand the lifestyle connection, one must look at the socio-economic reality of Kerala. With a 100% literacy rate and high smartphone penetration, Keralites consume more text per capita than most Indian states. Yet, life is stressful. Between Gulf remittances, political rallies, and the high cost of living, the average Malayali seeks quick escapism.