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Review: Letycia Soares – “Nua – Extra Quality”
5. Discussion
5.1. Theoretical Contributions
- Integrated Extra‑Quality Model: Empirically validates the NUA‑EQ framework, demonstrating that simultaneous emphasis on natural origin, unisex design, and augmented sensory cues produces a synergistic premium effect.
- Consumer Perception Pathway: Extends Keller’s brand equity model by inserting NUA‑EQ perception as a mediator between product attributes and willingness to pay.
2.7 Integrated Model
Figure 1 synthesizes these dimensions into an Integrated Quality Perception Model (IQPM) for cosmetics. The model posits that functional performance, ingredient transparency, sustainable packaging, and brand storytelling directly influence PQ, while price‑value congruence moderates these relationships. letycia+soares+nua+extra+quality
A representative quote (Brand Manager):
2.4. Augmented Sensory Experiences
Sensory marketing literature underscores the role of multisensory cues (visual, olfactory, tactile) in enhancing product evaluation and memory (Krishna, 2012). In cosmetics, texture, scent, and packaging ergonomics significantly drive purchase decisions (Miller & Kucuk, 2023). Review: Letycia Soares – “Nua – Extra Quality” 5