In the world of bilingual typography, few families manage to strike a balance as deliberate and beautiful as the Expo Arabic Font Family. Originally conceived as the typographic voice for world expositions and global conferences, this typeface has transcended its event-driven origins to become a staple for modern Arabic design.
A child from Brazil pointed at a sign. “Why is the word for ‘water’ getting thicker?” Expo Arabic Font Family
The Expo Arabic Font Family is a contemporary typeface designed for the modern age, specifically created by the 29Letters (29LT) type foundry for Expo 2020 Dubai. It serves as a bilingual corporate typeface, pairing a simplified neo-Naskh Arabic script with a modern-day Latin sans-serif counterpart to embody the theme "Connecting Minds, Creating the Future". Design and Philosophy Pair with neutral Latin grotesques (e
In the realm of multilingual typography, few challenges are as complex—or as rewarding—as creating a typeface family that harmonizes the distinct structural differences between the Latin and Arabic scripts. The Expo Arabic font family stands as a premier example of this synthesis, designed to meet the rigorous demands of modern branding, wayfinding, and corporate identity while respecting the rich calligraphic traditions of the Arab world. A child from Brazil pointed at a sign
: It features a low-contrast, open-counter design that balances modern geometric aesthetics with traditional Arabic script proportions.
Latin Script: Developed by Dino dos Santos, the Latin counterpart is a contemporary sans-serif that echoes the clean lines and refinement of the Arabic glyphs.
Because the letters are constructed from simple geometric primitives, animating the Expo Arabic Font Family in After Effects is a breeze. You can mask individual stems and arcs to create kinetic typography videos.