Diccionario LID de Marketing Directo e Interactivo is a comprehensive reference work designed for professionals and students in the fields of digital and direct marketing. Published by LID Editorial in 2012, it contains approximately 2,500 defined terms in Spanish with their corresponding English translations. Google Books Key Features of the Dictionary Comprehensive Coverage
The direct marketing section includes legacy terms still crucial for postal campaigns: “lista de depuración,” “prueba A/B en mailing físico,” “códigos de barras respuesta directa.” Diccionario LID de Marketing Directo e Interactivo is
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