While there are several prominent individuals with the name Huang Yaqi (or variations like Huang Ya Qi
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: She primarily focuses on commercial fashion, digital content creation, and lifestyle modeling. Social Media Impact : She maintains a significant following on platforms like While there are several prominent individuals with the
Huang Yaqi (Chinese: 黄雅琪), better known by her online alias ijoycebabe, is a prominent Chinese internet personality and professional model. She gained widespread attention in the late 2010s for her visual resemblance to the famous South Korean singer IU (Lee Ji-eun), leading many fans and media outlets to refer to her as the "Dark Version of IU" or "Dark IU" due to her bolder, more provocative modeling style. 👤 Profile Summary Real Name: Huang Yaqi (黄雅琪) Alias: ijoycebabe / Joyce Birthplace: Guangdong, China Profession: Model, Social Media Influencer Huang Yaqi (黄雅琦): The formal government name
| Brand | Campaign Type | Year | Role / Highlights | |-------|---------------|------|-------------------| | Maybelline China | Makeup tutorial + product launch | 2020 | Live demo of “Fit Me” foundation; resulted in 12 % sales lift in target region | | Perfect Diary | “New Year Glow” influencer series | 2021 | 3‑part video series; over 5 M cumulative views | | L’Oréal Paris | “True Color” hair‑color campaign | 2022 | Featured in print & video ads; appeared on L’Oréal China’s official YouTube channel | | Tencent Video | Drama OST promotion (“星光路”) | 2024 | Performed a short dance challenge that trended on Douyin | | MUKU (Korean streetwear) | Limited‑edition merch drop | 2024 | Co‑designed capsule collection; sold out in 48 hours on the brand’s Chinese e‑store | | ELLE China | Cover model & editorial spread | 2022 | “Future of Fashion” editorial (photographed by Liu Yong) | | Vogue China | Feature article “Rising Stars of the New Generation” | 2023 | Profiled alongside 4 other emerging models |
Li Jiaqi: One of China's most successful e-commerce livestreamers, often referred to as the "Lipstick King".