Canon's "Profit2u" initiative represents a strategic pivot toward maximizing profitability and shareholder returns by shifting focus from traditional camera volume to high-margin growth sectors like medical, surveillance, industrial, and commercial printing. The company is actively automating production to lower costs and utilizing cash flow from mature businesses to fund R&D and acquisitions, specifically within its booming lithography and, more recently, its medical divisions. More details on Canon's strategic direction can be found on their corporate website.
At its core, Profit2u is a profitability enhancement program. It is typically offered to authorized dealers, resellers, or corporate partners who carry Canon equipment. The program aims to move beyond simple product sales by focusing on:
Assessment: A review of current sales data is performed to create the initial Profit2u dashboard.
Incentive Management: Data from Profit2u is used by finance departments to generate tabulation reports and process incentive payments for partners.
While Canon has various regional partner programs, "Profit2U" is colloquially associated with Canon’s Partner Program Logic and Service Support Tools that allow resellers to:
Canon's "Profit2u" initiative represents a strategic pivot toward maximizing profitability and shareholder returns by shifting focus from traditional camera volume to high-margin growth sectors like medical, surveillance, industrial, and commercial printing. The company is actively automating production to lower costs and utilizing cash flow from mature businesses to fund R&D and acquisitions, specifically within its booming lithography and, more recently, its medical divisions. More details on Canon's strategic direction can be found on their corporate website.
At its core, Profit2u is a profitability enhancement program. It is typically offered to authorized dealers, resellers, or corporate partners who carry Canon equipment. The program aims to move beyond simple product sales by focusing on:
Assessment: A review of current sales data is performed to create the initial Profit2u dashboard.
Incentive Management: Data from Profit2u is used by finance departments to generate tabulation reports and process incentive payments for partners.
While Canon has various regional partner programs, "Profit2U" is colloquially associated with Canon’s Partner Program Logic and Service Support Tools that allow resellers to: