Bliss 2 is a humanist sans-serif typeface designed by Jeremy Tankard in 2006, serving as a refined and expanded evolution of his original 1996 Bliss family. Known for its clarity, "Englishness," and friendly aesthetic, the family is a staple in corporate branding and editorial design.
Why choose Bliss 2 over Open Sans, Roboto, or Proxima Nova? The answer lies in three microscopic features that have a macroscopic impact. Bliss 2 Font Family
Educational Institutions: Universities of Worcester, Bath Spa, and Solent. International Brands: WestJet and Scouts Canada. Bliss 2 is a humanist sans-serif typeface designed
Purchase the Bliss 2 Font Family today and elevate your typography to new heights. Available for immediate download. The Design Details Why choose Bliss 2 over
| Feature | Bliss 2 | Helvetica Now | Proxima Nova | | :--- | :--- | :--- | :--- | | Style | Warm Humanist | Neutral Grotesk | Geometric/Humanist Hybrid | | Screen Legibility | Excellent (High x-height) | Good (Tight spacing) | Very Good | | Personality | Friendly, Authoritative | Cold, Clean | Familiar, Ubiquitous | | Sweet Spot | Long text + UI | Logos + Headlines | Web body copy |